When it comes to ongoing account management you constantly need new fresh, engaging ideas of how to keep your product/service at the forefront of your prospects minds. Repeat business is crucial to meeting your KPIs. So here are three fresh account management strategies to keep your prospects coming back for more.
1. "It's our Birthday and we wanted you to have some of our cake"
Reconnect with past qualified clients by sending them something special. A gift could be a cupcake on your companies birthday with a personalised note.
2. A regular EDM they can't ignore
Be creative; don't sell a thing. The purpose is to have your brand front and centre in a desirable light. You could run a "Where's Wally" style EDM when viewers are to find a bottle of wine, the first to locate it wins a bottle themselves. Or if your venue has a view of the sunrise over the beach, send a gorgeous picture of the sunrise.
3. Do this right now
Right now, your event clients are probably towards the end of writing their strategy for 2019. So send your top 10 clients a de-stress hamper with a personalised note.
"Always add value instead of taking away from what your core product is."
Nicole Bates, Managing Director, shares sales strategies and solutions for your hospitality business.
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