Nicole Bates
DIRECTOR OF SALES
Conversion’s Founder and Managing Director, Nicole Bates is Australia’s leading expert in sales and management for the meetings and events industries. Driven by a passion to help make meeting and events businesses the best they can be, Nicole founded her first sales and advisory business in 2013.
Since opening in 2016, Conversion Management has become an establishment solely focusing on sales processes and sales training, with a specialised focus on the hospitality, meetings and event industries.
Nicole and her team work with clients to grab hold of their potential, to convert prospects into clients, and to help restaurants, venues and suppliers transform into profitable powerhouses.
Nicole’s in-depth experience in analysing sales data partnered with her ongoing commitment to the art and science of ‘the sales process’ ensures her strategies are always well targeted, aggressive and achievable. Most importantly, she’s proven to help events businesses reap real results.
Having dedicated almost 20 years to strategically building business for Australia's foremost hotels, catering companies and event organisations, Nicole’s track record is more than impressive. She holds a Bachelor of Business in hospitality management and is a highly acclaimed and qualified sales trainer. Nicole runs regular sales training workshops across the country attracting hundreds of event sales executives, business development managers and the like, who are eager to learn about a targeted approach to sales systems, sales training/coaching, sales management and direct sales.
Nicole Loves:
My gorgeous, challenging, inspiring and creative children. All three of them.
One Thing Nicole Would Change:
Control. If I love something I want in now and forever.... eek.
One Thing Nicole Would Tell Her Younger Self:
Travel more and remember to visit the Mona Lisa
“Sales is a conversation”
T H E T E A M
Lisa Hogan - OFFICE MANAGER
Lisa manages the Conversion Management office and general business activities, supporting each team member. With eight years experience at the Melbourne Convention & Exhibition Centre in Technology Sales and Production. This along with extensive experience working with hotels and catering companies in the UK, Lisa has exceptional organisational skills and a keen eye for detail. Lisa Loves: My 'Village' of family and friends One Thing Lisa Would Change: My singing voice! I wish I could sing without scaring away small children and animals!! One Thing Lisa Would Tell Her Younger Self: The only thing stopping you from being who you want to be is YOU. Be Kind, be genuine, be strong - Go get it! 
Misty Kunze - DIGITAL SALES ASSISTANT
Misty takes care of the digital marketing and sales activities for Conversion Management. With three years of experience in managing a Digital Marketing Firm, she has her finger on the digital pulse. Backed by over a decade of hospitality and events experience, Misty’s skills are well rounded for the meetings and events industries. She has worked with a list of hospitality legends such as Mark Best (Pei Modern), George Calombaris (Press Club), Scott Pickett (Estelle), Geoff Lindsey (Pearl Restaurant), Adam D'Sylva (Coda & Tonka Restaurants) to name a few. Misty Loves: Sitting in a courtyard on a Sunday afternoon with a friend and a glass of wine.. One Thing Misty Would Change: I would love to be vegan, but I just can't give up cheese or prosciutto.. One Thing Misty Would Tell Her Younger Self: Always remember to enjoy the journey. |
Irina Vishnina - CONVERSION MANAGER
Irina has over a decade of sales management experience and is an asset to the Conversion Management team, and in turn to our clients. With a Masters in Economics of Tourism and notable experience such as managing the sales and marketing of a boutique Oxfordshire Country House Hotel, Irina has personally built several successful international sales teams and kept them motivated to continuously strive to achieve and exceed targets. Her passion for sales is driven by representing the products she believes in. Irina Loves: All beautiful things in colour yellow One Thing Irina Would Change: Speak slower One Thing Irina Would Tell Her Younger Self: Don’t delay experiencing what your soul is craving! “Sales is a conversation and you need to speak the language.” - Irina Vishnina |
Nerina Papanastasiou - FACILITATOR As a facilitator, Nerina helps clients to realise their potential through their people, processes and product. Working with sales teams to sharpen up their processes and ultimately, driving positive change within their teams. Nerina has had over 20 years working in the hotel, meetings, catering and events industries in various sales and marketing leadership roles within some of the country’s most highly regarded establishments. With an ability to uncover amazing attributes of a team and their unique selling points of their products, Nerina harnesses these qualities to help her clients achieve wonderful success and realise their potential. Nerina Loves: Family time with my 2 gorgeous daughters - they inspire me and make me laugh everyday! One Thing Nerina Would Change: If we could improve equality in this country, we would have a far better system with a healthier and happier community. One Thing Nerina Would Tell Her Younger Self: You know those countries you want to go visit, GO! “If you fail to plan, you are planning to fail!” - Nerina Papanastasiou |
Y O U T U B E
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Nicole Bates video on how to use a selection criteria to save time will help your sales team work more efficiently and effectively.
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Conversion Management has rural clients also, so we understand how location can effect sales. Here is our hot sales tip.
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How to recover a lost sale? How to win old clients back? How to turn lost business into new business answers these questions..
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B O O K A F A C I L I T A T I O N
Introduction to Sales Workshop
A$0.00
DURATION Full day 830am-5pm
All prices are exclusive of GST.
If you require an invoice prior to payment please do not order here and contact Lisa Hogan at admin@conversionmanagement.com.au for options.
Streamlining Your Process for Sales Growth Workshop
A$0.00
DURATION 830am-1230pm
All prices are exclusive of GST.
If you require an invoice prior to payment please do not order here and contact Lisa Hogan at admin@conversionmanagement.com.au for options.
Where Are Those Clients Hiding Workshop
A$0.00
DURATION Full day 830am-5pm
WHERE Workshops are held in central locations of Melbourne, Sydney & Brisbane
WHEN Ensure you are signed up to our mailing list to release notifications
All prices are exclusive of GST.
If you require an invoice prior to payment please do not order here and contact Lisa Hogan at admin@conversionmanagement.com.au for options.
In-house Sales Training & Facilitation | 5-10 people
A$3,995.00
WHERE In-house
DURATION Full Day 830am-5pm
DATES We will be in contact to organise the next best suitable date to deliver your facilitation
All prices are exclusive of GST.
If you require an invoice prior to payment please contact our office on 03 9088 8048 for options.
In-house Sales Training & Facilitation | 10-15 people
A$4,995.00
WHERE In-house
DURATION Full Day 830am-5pm
DATES We will be in contact to organise the next best suitable date to deliver your facilitation
All prices are exclusive of GST.
If you require an invoice prior to payment please contact our office on 03 9088 8048for options.
Conversion Plus 2019
A$699.00
TICKETS & INCLUSIONS
Get that next $50k event over the line for an investment of $699 + gst.
Price: $699 + GST
Venue: The Glasshouse
Olympic Park, Olympic Blvd, Melbourne VIC 3001
Date: Wednesday 28 August 2019
Time: 8.00am- 5.30pm (followed by networking drinks)
- Full-day program of keynote presentations. Our incredible line-up of speakers will enhance your knowledge and take your sales team to the next level
- Morning tea, lunch and afternoon tea
- Access to the industry activation lounge where you can network with industry colleagues
- Post-summit drinks where you can unwind and reflect on the day’s discussions
Join us for a jam-packed day and walk away with new strategies and a fresh outlook.
All prices are exclusive of GST.
If you require an invoice prior to payment please do not order here and contact Lisa Hogan at admin@conversionmanagement.com.au for options.