Nicole Bates
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Conversion’s Founder and Managing Director, Nicole Bates is Australia’s leading expert in sales and management for the meetings and events industries. Driven by a passion to help make meeting and events businesses the best they can be, Nicole founded her first sales and advisory business in 2013.
Since opening in 2016, Conversion Management has become an establishment solely focusing on sales processes and sales training, with a specialised focus on the hospitality, meetings and event industries. Nicole and her team work with clients to grab hold of their potential, to convert prospects into clients, and to help restaurants, venues and suppliers transform into profitable powerhouses. Nicole’s in-depth experience in analysing sales data partnered with her ongoing commitment to the art and science of ‘the sales process’ ensures her strategies are always well targeted, aggressive and achievable. Most importantly, she’s proven to help events businesses reap real results. Having dedicated almost 20 years to strategically building business for Australia's foremost hotels, catering companies and event organisations, Nicole’s track record is more than impressive. She holds a Bachelor of Business in hospitality management and is a highly acclaimed and qualified sales trainer. Nicole runs regular sales training workshops across the country attracting hundreds of event sales executives, business development managers and the like, who are eager to learn about a targeted approach to sales systems, sales training/coaching, sales management and direct sales. “Sales is a conversation” |
T H E T E A M
Lisa Hogan - OFFICE MANAGER
Lisa manages the Conversion Management office and general business activities, supporting each team member. With eight years experience at the Melbourne Convention & Exhibition Centre in Technology Sales and Production. This along with extensive experience working with hotels and catering companies in the UK, Lisa has exception organisational skills and a keen eye for detail. |
Irina Vishnina - SALES MANAGER
Irina has over a decade of sales management experience and is an asset to the Conversion Management team, and in turn to our clients. With a Masters in Economics of Tourism and notable experience such as managing the sales and marketing of a boutique Oxfordshire Country House Hotel, Irina has personally built several successful international sales teams and kept them motivated to continuously strive to achieve and exceed targets. Her passion for sales is driven by representing the products she believes in. “Sales is a conversation and you need to speak the language.” - Irina Vishnin |
Misty Kunze - DIGITAL SALES ASSISTANT
Misty takes care of the digital marketing and sales activities for Conversion Management. With three years of experience in managing a Digital Marketing Firm, she has her finger on the digital pulse. Backed by over a decade of hospitality and events experience, Misty’s skills are well rounded for the meetings and events industries. She has worked with a list of hospitality legends such as Mark Best (Pei Modern), George Calombaris (Press Club), Scott Pickett (Estelle), Geoff Lindsey (Pearl Restaurant), Adam D'Sylva (Coda & Tonka Restaurants) to name a few. Misty Loves: Sitting in a courtyard on a Sunday afternoon with a friend and a glass of wine.. One Thing Misty Would Change: I would love to be vegan, but I just can't give up cheese or prosciutto.. One Thing Misty Would Tell Her Younger Self: Always remember to enjoy the journey. |
Y O U T U B E
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Nicole Bates video on how to use a selection criteria to save time will help your sales team work more efficiently and effectively.
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Conversion Management has rural clients also, so we understand how location can effect sales. Here is our hot sales tip.
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How to recover a lost sale? How to win old clients back? How to turn lost business into new business answers these questions..
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B O O K A F A C I L I T A T I O N
In-house Sales Training & Facilitation | 5-10 people
A$2,995.00
WHERE In-house
DURATION Full Day 830am-5pm
DATES We will be in contact to organise the next best suitable date to deliver your facilitation
In-house Sales Training & Facilitation | 10-15 people
A$3,995.00
WHERE In-house
DURATION Full Day 830am-5pm
DATES We will be in contact to organise the next best suitable date to deliver your facilitation
Conversion Plus 2019
A$699.00
WHERE Melbourne (Venue TBA)
DURATION Full Day 800am-630pm
DATES 28th August 2019
On Wednesday 28th August 2019, Conversion Management will present our annual event Conversion Plus; the essential sales summit for the meetings, events and hospitality industries.
We have gathered a line-up of expert speakers from the events industry and business world at large to provide you with valuable insight to enhance your sales skills. Have your laptops and iPads at the ready, as we’ll be sharing practical ideas and actions that you can implement as soon as you’re back at your desk!
Delve into the fundamentals of your sales processes. Find ways to improve efficiencies and manage prospects, and uncover new ideas to maintain and develop relationships.
Discover how to attract more of your ideal client through LinkedIn and how to position your company to stand out to your target audience.
Hear from leaders in the industry who will share their journey and real-life experience in building their business and why innovative thought is essential for growth.
Uncover your own potential. We will show you how to increase your influence and confidence using powerful communication techniques and why your presence and perception may be holding you back.
Join us for a jam-packed day and walk away with new strategies and a fresh outlook.